This is one of my favorite things to talk about because it’s just so powerful.
Email marketing can be seen to make you money in a few different ways, such as direct email promotions, to deliver free reports that are monetized and my favorite, to drive traffic back to your site where you make money from other methods.
Gone are the days of finding it hard to get people to subscribe to your website.
A few years ago, we added a lightbox popup to IncomeDiary. Over night, we went from getting 20+ subscribers a day to well over 100.
At the time, most websites hated the idea of using popups because of the negative association people have with them. But these popups are different. Instead of popping up in another browser window, they popup as part of the page you are on. It was a lot less intrusive. Even better, it wasn’t to promote something spammy, but rather something of value to the reader.
After seeing the massive results, we decided to develop our own software so that other website owners can experience the huge gains we have. We called it PopUp Domination.
Even after selling over 30,000 copies, big names in the industry still didn’t want to use it. They thought they knew better.