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Social Media Marketing Strategies

The social media marketing is the unique term in which people are allowed with online tools for the purpose of sharing the information and gaining lesson from it as well. In the business social media marketing, there has been a huge explosion that helps them in involving with the customers in a more effective way. The best example is that there are many reviews or the notes for the purpose of discussing the impacts of social media on the organizations. This help in the development and the progress of the technology. The thing about which the people are less aware is Social Media that is relatively or a completely new form of marketing. The hysteria of the Internet Revolution can be easily compared with the global fixation of social media marketing (George, 2017).
Commercial Speculation for Social Media Marketing:
Anyone can easily find the stakeholders by searching them on the sites of social media or the social media marketing that help them. By searching those in the social media sites one can easily found the networks in which the Facebook, Twitter, and YouTube as ell are included in it. In addition to this, the form of communication through messaging and blogging as well are considered as social media (Smith, 2019).
Strategies of Social Media Marketing:
The two important strategies for involving social media as social media marketing are outlined as follow:
1. Submissive approach
2. Vigorous approach.

Submissive approach:

The first tool is the submissive approach it is also named as the Passive approach. It is the most beneficial thing or the tool to use in order to know the views of the clients. For marketing purposes, the businesses are able to tap and analyze the voices and the views of the clients as well.

Vigorous approach:

The second tool is the Vigorous approach that places an important role. In addition to this, it cannot be only used for direct marketing purposes but it can also be used for the engagement tools related to the clients (Bush, 2015).

Conclusion:
By discussing this a lot, it has been proved that social media is an important part that plays a significant role in society. In order to share the information related to the business-like commercials, the service of the products available to the customers the social media in the marketing is the quick, simple and the unique way. It takes great importance in society. In social media marketing, targeted information is becoming a major role. In harmony with for the advertisement of the products and the services as well it is used by many people. Thus, it helps in the development of the business. The best way for the implementation of eth social media on marketing it is important to realize the importance of social media in everyday life (Ensley, 2013).

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Customer v/s Customer Service

Customer v/s Customer The most valuable investment a company can do is to purchase the loyalty of their customers by providing the best customer service. Nothing is more valuable than a satisfied, happy and most importantly a loyal customer. It is considered as the most powerful marketing tool. Companies mostly focus on the product’s quality and quantity but they should also equally emphasis on their customer service too.

The term ‘customer service’ stimulates different thought processes in people’s mind depending on their experiences. To some people, it reminds of pleasant and unforgettable memories in a positive way and to some, it is just the opposite. Prioritizing customers first is very necessary for a business if it needs to prosper because loyal customers bring trustworthiness and also bring in more clients and business.

There are some methods through which great customer services can be given:

· Product Knowledge:

Before sharing any fact or replying to the customer it is necessary for the representative to have complete knowledge about the company’s products and services. Once you said anything to the customer it needs to be fulfilled because customer service is all about word of mouth.

· Looking through customer’s eye:

It is very necessary to think and to keep yourself at the customer’s place once you receive any complaint from them. Never ignore and always try to listen to them by keeping yourself at their place.

· Every Gesture Speaks:

It is important for a company’s employee to learn to respond in a polite way to the customers because your actions play an important role while you deliver dialogues. It is really important to work on the body language and choice of words while you speak to your customer.

· Be Courteous & Polite:

The small greetings and gratitude change the mood of a customer. If a representative has a soft tone and welcoming way of talking it automatically solves almost 25% to 30% of a customer’s problem and complaint.

· Respect & Responsiveness:

The staff of customer services should be given proper training on how to respect and be responsive to customers. They should be taught controlling their emotions of anger or irritation. While controlling the emotions it is necessary to also solve customer’s issue with full dedication so that they do feel the responsiveness they received.

· Accommodating Customers:

Never disappoint a customer due to some minor issues that can be resolved on the spot. Customers are potential brand ambassadors and it is necessary to fulfill their requirements and if needed go an extra mile to provide them the best services.

· Trust Building:

Providing influential customer service and correct information to your clients builds the trust between the consumers and the company. It is important to share and provide correct information to your customers so that the relationship last long.

· Customer Follow-up & Feedback:

This is the most important factor to be considered while working on customer service. One needs to keep a check on the complaints of the customer that whether it has resolved or not and most importantly is your customer satisfied because the feedback helps in improving the services.

The feedback is the most important part and it helps you discover where you need improvement in your business.

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Development of Mobile Applications & Its Positive Impact

Development of Mobile ApplicationsThe first thing I do when I wake up in the morning is to check my mobile phone. A missed call or a WhatsApp message or any Facebook or Twitter update. I believe this is the routine of almost 99% of people around the world. We are in the era of technology and mobile phones and its applications are leading our lives with its diversified advancements and have become an important part of our daily routine. None of us can imagine a day or I should say an hour without a mobile phone. It is nearly impossible. Everything has a positive and negative impact if we do not keep the balance whether its food or clothing or any activity in the world, so is the case with mobile applications. In this article, we will discuss the positive impact mobile applications have in our life.

In the starting when mobile phones were launched the only features they had were calling, texting and saving contacts and those simple tasks made our life so much easier that we can contact and talk to our loved ones anytime. It was a great achievement. Then came the internet, smartphones, touch phones, 3g and 4g etc. They gave a completely new look and enhancement to mobile phones and technology. It made our lives so much easier that we cannot even imagine.

Mobile applications have a wide variety of Apps. Currently, we have two leading systems i.e. Android & iOS. We have few others too but let’s talk about them as mostly market is captured by these two only. We have seen that in less than a decade Apple & Android have made their App stores and made available unlimited mobile applications for people. Some are free of cost whereas some you need to purchase. They completely made life easier for the ones who cannot go out and perform their tasks such as housewives or elderly people etc. Everything is just a click away. If you want to hire a taxi, order food, grocery shopping, personal shopping, and the list is never-ending.

Mobile applications have made some major positive contributions to our lives. Some great changes and achievements are listed below:

  • It has reduced the communication gap between friends and relatives who are far away from you.
  • Mobile applications have made learning easy for everyone. All the information and update is easily accessible as well as online educations courses.
  • It is a way of entertainment for many people. Be it a song or a movie or anything, it is a great source of entertainment for people.
  • It has made traveling easy through its amazing navigation system.
    If a person is alone and feeling low so there are different games app and activity apps which keeps a person relaxed.
  • If used in a positive way your mobile phone and its applications can also motivate you by downloading health-related apps which will keep you fit and smart.
  • No need to stand in queues for bill payments. Now there are apps to pay your bills online.
  • There are apps through which you can order food at home, call a taxi at your doorstep, book an appointment with the doctor, call a beautician at home and also do online grocery, makeup, and clothes etc. shopping too.

The above-mentioned contributions are the basic ones that we are using daily and they are part of our routine. There is a list of numerous other positive impacts too that mobile applications have and they are just making our lives super easy and awesome day by day.

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Managing Small Business is an Art! A Guide For Effective Small Business Management

Managing Small BusinessLife is becoming difficult and competitive as the time is moving forward and with every passing day inflation is also increasing. One person’s earning is not enough to feed the whole family and on the other hand, it is not an easy task to get a job too. In this scenario what are the options for people who are not getting or doing any job and are looking for some ideas for earning? We have a solution to their problems and it is to start some small business and earn their livelihood.

Firstly it needs to be understood that what is a small business? In simple words, it is a form of independent business which comprises of limited size and limited investment keeping in mind which industry you are selecting. A business no matter how big or small it needs proper management and planning before the start-up and for that purpose proper working and a business plan is required.

A business plan comprises of the goals and objectives for starting your small business and also the strategies and guidelines to achieve your set targets. You have to keep in your mind the budget and strength you need to start your business because these two things will decide how much small your business is and how much investment you need. Even a small business requires proper management, planning and right allocation of time and resources in order to be successful.

We are mentioning below some guidelines for effective and successful small business management:

  • Set your goals and define your objectives that need to be achieved.
  • Keep in mind the 4 M’s of Business i.e. Men, Materials, Money and Machinery.
  • Effective time management can save your cost as well as give a boost to your business by allocating the saved time in the business.
  • Allocate your resources and finances appropriately.
  • Develop and build your network so that you do not have to spend more time or cost on advertising or marketing of your business.
  • Hire the best resources i.e. employees but keeping in mind the budget for the salary. Remote employees can also be hired for some tasks. It can save some money.
  • Communicate your vision to your employees.
  • Keep personal and business accounts and expenses separate.
  • Learn to negotiate in order to save money.
  • Try to automate your operations more through machinery and accounting systems for long term purpose. In this way, employee salary cost will be low and the result will be more effective.
  • Give attention to customer feedback.
  • Adapt to change keeping in mind the budget for your business because your customer needs some change and innovation after some time.
  • Try to cut extra cost such as the penalty for paying bills late or excessive luxuries because in the starting you need to focus on your costs in order to earn good profit.
  • Keep track of your progress. Properly monitor and measure the outcomes.

All these above mentioned guidelines are for effective and successful small business management. A person needs to focus and work on these guidelines if he /she wants to start their own business. There are some basic things that need to be focused and managed while starting a small business and then gradually things will start changing as a business will start to grow.

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Do Small Setups Need HR Department? Let’s Find Out!

HR DepartmentThe term Human Resource Management is widely used in organizations nowadays doesn’t matter how large or small, new or old the enterprise is. But people need to know that why do we need Human Resource Department in every organization and what it actually does. Many people have the perception that the HR department only talks in the interest of management whereas the fact is way different from this perception. In actual Human Resource is the people’s management. It is undoubtedly the key resources of any organization and the reason for the formation of HR department is to strategize and formulate the rules, regulations, and policies of the company keeping in mind the safety and security of employees as well as the employer too.

Today we will specifically, discuss the small setups having 10 to 50 or a maximum of 100 employees in the organization. Do these setups need a separate HR department? The answer is Yes! But why? As we said above the size does not matter, it is actually the work and importance of HR that need to be understood. Any small setup will ultimately grow and become successful one day. Mostly we have seen that at the initial phase small setups do not hire or have any HR department or HR manager but as the time passes and setup starts to grow they realize that they do need HR department. Secondly while establishing a new enterprise how management would hire and manage the staff and their concerns and issues, doesn’t matter if there are only five employees, to retain those five and expand the strength of the office HR department is required.

The most important reason to have HR department from the beginning of any setup is that HR’s tasks are not only to recruit but in reality  Human Resource Department is equally important as any other department because it keeps the company’s liaison with the market and people and then with your employees too. It serves as a bridge between the management and second or third party for business and for any other purposes too. To have HR department from day one will be beneficial because as time will pass your company’s rules, regulations and policies will be aligned according to the changing size of your company.

What Measures HR takes in New and Small Setups?

Let us talk about some important measures HR department takes:

  • It develops an organization’s culture and it is the responsibility of HR department to keep the balance and to maintain the discipline in the office.
  • Set your organization’s values and objectives and keeps on giving a reminder to the employees.
  • Creates a hierarchal structure of organization.
  • Develops the staffing plan according to the needs and requirements of the company.
  • Plan the salary structure according to the budget.
  • Advising compensation and benefits plan for employee’s attraction and retention.
  • Introduce the company in the market amongst potential employees.
  • Setup the hiring process and criteria
  • Gives orientation, training, and molds the employee’s expertise according to the company’s requirements.
  • Closely monitoring the environment of the office and each employee’s performance.

As time is passing, Human Resource Department is adding value and becoming more and more important for organizations. They are playing an important role in organizational development.

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Primavera Project Portfolio Management EPPM

The world is moving fast. Time is flying. People are evolving. This is all happening due to rapid advancements in technology and its use in personal and professional life is increasing day by day making tasks easier yet competitive. To meet the fast pace environment organizations are struggling to get the best resources and be the best amongst all.

To meet and greet the organization’s complex and time-driven projects Oracle provided Primavera Enterprise Project Portfolio Management System.

What does Primavera Enterprise Project Portfolio Management System (EPPM) actually do? In simple words, it provides competitive advantage to rapidly growing organizations by managing the sheer volume of incoming projects remotely through internet. Managing here means it ease and share the workload of project manager who sometimes due to the overload of projects miss out important details. This system enables project managers to share project and role wise information through the system which can be accessible by all hence it plans and prioritize that how & which task should be done by whom and also it execute, manage and update about the ongoing process and progress of the project in the way that everyone from bottom to upper management who is part of the project can track all the updates and progress of the project which decreases the risk of failure.

Isn’t it sound interesting? But there is more in it. Primavera Enterprise Project Portfolio Management EPPM eliminates the communication gap between team members and project managers. It is designed in such a way that all the members of the project from upper to lower management can stay connected globally through mobile interface which enables each one of them to share the updates, problems and their solution which adds value in terms of organizational context.

Primavera Enterprise Project Portfolio Management EPPM is a simple user interface design easily manageable. It strategizes and prioritizes work according to project’s deadline that enables project managers to allocate their resources efficiently and effectively in the best possible manner.

Key Features:

  • Unrestricted and easy availability of information regarding the project
  • Timely delivery of every project
  • Prioritize work according to deadlines
  • Proper allocation of resources by keeping your budget as low as possible.
  • Enables upper and lower management staff to work in teams.

An organization’s management has to take decisions keeping in mind company’s goals and objectives as well as right allocation of funds that are being given for projects. It is the responsibility of senior management that before making an investment they should be aware of all the fluctuations taking place in the markets regarding the project.

Primavera Enterprise Project Portfolio Management System (EPPM) has empowered organizations to gain supreme levels of governance for their corporate profiles and facilitating them to make decisions about the right allocation of the funds as well as resources. It allows management to get the complete view of company’s ongoing projects with the progress ratio of current projects as well as it formulates them to make assessments and make decisions for their future investments.

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WANT SUCCESS..? LET’S REBRAND..!

Do you want change? Are you bored? Is your business facing new challenges? Let’s Rebrand. But wait!

What Is Rebranding? Many times we have heard the term “Rebranding” but what it actually means? Well, when a company transform its identity such as name or logo or makes some renovation in its packaging or offerings then it is featured as Rebranding.

Why Rebranding is needed? Sometimes it is necessary for a matured and rookie companies to do Rebranding due to various reasons but at the same time, it involves some risks too in terms of their credibility & customers. It sometimes affects old & loyal customers but on the other hand, if we look at the fact that human needs change so to stay in the market on a competitive edge Newbies & Affiliated companies both adopt Rebranding.

Rebranding energizes a business if it’s done in the right way at the right time. It might sound easy but it involves many factors from employees to vendors to customers. They all play an important role in building your brand so the most important thing to keep in mind while doing Rebranding is to preserve the trust of these people. Another foremost risk involved is the waste of expenditure if it’s executed in the wrong way. Whatever the reasons are but Rebranding is surely a big deal.

Let’s Do It… But How?

  1. Groundwork:

Before moving forward there are few facts to be considered. A fore planning your Rebranding you should do the groundwork that why do you need it? Rebrand if it’s facing any of the below mentioned points.

  • Brand Progression
  • Similarity with other brands
  • Losing the target market
  • A new look or advance look of the business
  1. Forecasting:

Brakel-Schutt (Brand Strategist) also advised speaking with your employees, customers and business partners for research. They are the best predictors of what can happen in future after you rebrand and for prophesying you need the help of your Employees, Vendors, Stakeholders & Customers as they can show you the real image & position of your business.

  1. Strategize & Execute:

Here comes the most crucial and the game changer step in your Rebranding process which can either give your business a boost or will make it lose. Firstly you need to form strategies that how are you going to present your brand to your old loyal customers as well as to your new target audience. Secondly, you need to execute tasks to your teams from Marketing to Designing to Copywriting and all others have to play their role in executing this new chapter of the business.

  1. Announcement:

Now comes the judgment day. Revealing the suspense of your product Rebranding. You can opt in different ways to announce. Sending emails to your vendors and customers and tell them about the changes you have made so that they will feel connected. It’s very important to keep your focus on your customers throughout the process as they are the ones who make your brand a hit or a flop.

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Investing in Mobile Applications

Did you know that during the year 2017 there were more mobile phone users than PC users all around the globe? Well, that statistic clearly shows our future path. Keeping the growing use of mobile phones in mind, Prescient solutions group inc also provide customer-centric mobile applications. Below we have listed a few of the major reasons why organizations should invest in mobile applications since it is anything but a waste of time or money.

  • Strengthens Communication:

Not only do mobile apps expand the audience list since it has a huge reach, but also strengthen communication. The vendors, employees, team members, and users can all communicate directly through apps within a short span of time thus increasing productivity and producing a better output. The users can share their purchases with friends and family with a simple click thus increasing active engagement of users and leading to the promotion of goods and services. If apps are developed in a manner that is user-friendly, it the organizations can communicate with users about their purchases, delivery, and queries making the organization approachable for users and leaving a lasting impression.

  • Tailored Content Available For Users:

 If apps are developed with sophistication and a lot of thought is put into them, they can lead to massive results for an organization. With apps, you can record every user’s location, preferences, search history and get a good enough idea about his/her interests. All this record can help in developing personalized content for each user that suits one’s interest. If a user opens the app and is greeted with content that is sure to be related to his interest, he won’t ignore it. Who knows he might just go through the updates and make a purchase? Like you or me, all mobile app users love tailor-made content that does not bore them to death. Also, mobile apps should be developed in a manner so anyone who installs and uses it for the first time can choose their preferences and interests. This saved data can filter all the material and show only the updates that match their preferences. Users will not have to go through the hassle to look for something that is according to their liking.

  • Notifications on Apps:

When a user opens an app, he would be greeted with all the notifications and updates he signed up for or might be interested in. That will boost user-app interaction and who does not love all of it served on a silver platter? One click and all the updates as per your liking are on a screen a few inches away from your eyes. The notifications and updates being sent via apps also reduce marketing and advertisement costs for organizations thus allowing them to spend more on areas that require monetary support. Companies save millions each year because of mobile apps allowing swift easy promotions of products and services that also simultaneously increase sales drastically.

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Marketing – An Underrated Tool

Marketing – a tool known to many as that which can single-handedly bring you new customers and give your business a massive reach. Regardless of whether you run a major partnership or little endeavor, promoting arrangements are required with the end goal to convey it to progress. It can be strenuous and but the exhausting of every second is worth much more and brings far better results than anything else. Advertising your very own business does not need to cost you a lot of cash. Since the advanced advertising world is presently extending, there are huge amounts of savvy arrangements that you can use to advance your image and additionally your administrations and items. Here are some great methods to advertise and market:

Social media marketing – not costly and but more powerful than any other tactic. The use of social media aids a great deal because of its popularity and use in every generation today. It aids to pave the ways both graphically and internationally. Social media play a pivotal role in promoting our venture. For advertisement, another authentic and effective way of boosting our business is email marketing. This strategy is used to educate customers about business and products. Which ultimately lessen the time as well as the paper trails which are quite expensive and less reliable. Another marketing solution for an effective business one should create an official company website which comprises relevant and valuable content to drive maximum traffic towards it, increasing the network on the whole. This will increase customer acquisition indirectly. For the successful business one should not underestimate the power of opponents such as the bloggers and social media influencer which always act as the ultimate risk for the company as well as for products. For advertisement, one should smartly catch the attention of the relevant person related to its niche. Following this, write them a personal email about the company and its products. For grasping the attention one should make their customers’ your brand ambassadors. As William Arruda gave his three-point agenda for turning your customer as brand ambassador. Three step milestones are getting engaged, Get enamored and Get enthusiastic which are important and also useful to spread your business. One should build a strong reputation and brand and also the strong nerves are needed to handle the risk and making the effective risk management strategy to avoid issues. No matter how difficult it can be to implement, it is still one the most cost-effective and long-term reliable market strategy that a company could make use of.

Distinctive promoting systems will enable you to develop your very own business. It requires a considerable measure of investment and tolerance before you discover accomplishment in everything that you do. Try to give out your best dependable and have a key intend to pursue. In this way, utilize these impactful showcasing apparatuses made reference to above, for these will totally be of assistance in conveying advancement to your business. You can undoubtedly execute these techniques regardless of whether you are on a tight spending plan, so simply ahead and act now.

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How to Start your Entrepreneurial Journey

An entrepreneur has to start from somewhere whether its a small business or it is an established one. It is sometimes hard to start a new business. It is considered a daunting task. There is a myriad issue an entrepreneur may face. It may be a legal issue, financial issue, human resource issue, a marketing issue, advertising issue, or product development issue, there might be a list of the endless issues. The new entrepreneurs are overwhelmed by all the information they are expected to know.

To start a new business you should come up with a unique name. The name has a significant impact on your business and your success. If you choose the wrong name it may lead to the insurmountable burden. You should avoid copyright names as well.

One of the most important and difficult things is to raise financing. One should understand it clearly. Raising financing for the startup of business will likely be more difficult than one can imagine. It takes a lot of efforts to convince the investors to invest in your company. It is never possible without advertising and showing benefits to the investors the company could offer in the future. So you need to avoid such things that put hurdles in your way.

Focus on building a great product is the first and foremost important thing in product development. The one thing that should be kept in mind is that, don’t take forever to launch the product. If your product is not great that not a problem it should be good at least. The product has to be different in a good way than your competitor’s offering. Never dawdle to take your product in the market on time because the customer review is important for the success of the business as it is the best way to improve the product.

For a successful business it is important to be continually attracting, building and even if necessary so educate the target market. You should make a strong marketing strategy. To have a strong market strategy make sure that you follow the following steps:

  • Promote your product on social media, this will help you to strengthen your relationship with the public.
  • You can take help from content marketing, it can be done by writing guest articles for some relevant websites.
  • Learn about the fundamentals of SEO, this will help your buyers that are searching for your product might find it on the top of the list.

Always be prepared for the big challenges. A successful company or business may face big challenges on its way to success. So, coming up with the best products would be the biggest challenge. So to have a successful business you should have a strong plan and vision. Make sure that you find the best employees for the business and placing the right man for the right job. You should work more than you expect. Never get discouraged when you face rejection from your customers.

Primavera plays an important role in growing your business. It helps you to know the worth of your business. Whether its product development, advertising, marketing or strategy making, primavera help you to win the competition in the market

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